Studio Guide
The collaborative editor and its blocks, Assistant Manager, Squads, publishing, Insights, and monetisation.
Studio is where creators write, collaborate, and run a publication on Breaking The Lines — solo, or together as a Squad.
The editor
A collaborative, real-time editor: multiple creators can co-edit the same draft simultaneously, the same way you'd expect from a modern docs tool, but built for football writing. Reviewers can leave anchored comments and threads directly on a draft, so feedback stays attached to the exact paragraph or block it's about.
Blocks
The editor is block-based, and the blocks go well beyond text:
- Images — with credits, so attribution is built in rather than an afterthought.
- Link cards — rich previews for external links.
- Social embeds — drop in posts from other platforms natively.
- Native football data blocks — including StatsBomb-grade visualisations (heat maps, pass networks, shot maps, formation boards and more) and dedicated game/lineup blocks that pull live match data straight into your article.
This is what makes Breaking The Lines different from a generic blogging tool: the same data spine behind the Game Centre is available as first-class blocks inside your own writing, so a tactical breakdown can carry a real pass network instead of a screenshot.
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Deep-dive guide: full block reference, real-time co-editing conflict handling, and comment/review workflow.
Assistant Manager
An AI assistant built into Studio that helps creators research, draft, structure and sharpen their work — from pulling up relevant match data while you write, to helping structure a scouting report, to tightening a paragraph before you publish.
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Deep-dive guide: what Assistant Manager can access, how to invoke it in the editor, and its limits.
Squads
Groups of creators who publish together under one shared handle, share audience and revenue, and organise work with roles, a task board, and membership tools. Squads are how a team builds its own Athletic, its own Tifo, its own Breaking The Lines — without every member needing a separate audience from zero.
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Deep-dive guide: Squad roles and permissions, revenue-sharing mechanics, and the task board.
Publishing, Insights and monetisation
Publishing
Draft, edit, publish, tag and moderate content, with SEO handled for you — you write, the platform takes care of the metadata.
Insights
Audience and creator metrics: engagement and discoverability data that tells you what's landing with readers and where new readers are coming from.
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Deep-dive guide: metrics reference (what each Insights number means) and how discoverability signals feed the trending feed.
Monetisation
Monetisation runs on several levers together, not just a single subscription price:
- Tiered reader subscriptions — Free, Pro, and Line Breakers (see reader plans).
- Creator-tier pricing — creators (and Squads with Line Breakers benefits) can set their own pricing dynamics on top of the base plans.
- Gift codes — for comps, promos, and gifting subscriptions.
- Ad campaigns — an additional revenue stream alongside subscriptions.
Payouts to creators run through Stripe Connect.
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Deep-dive guide: setting up Stripe Connect as a creator, payout schedule, and how Squad revenue-sharing is split.
Bringing an existing publication
Already running a WordPress site? You can migrate an existing WordPress publication into Breaking The Lines rather than starting from a blank slate — bring your archive with you when you move.
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Deep-dive guide: what the WordPress import covers (posts, images, authors) and how URLs are preserved for SEO.